BetterWorks, My New Adventure

December 14, 2010 Adventurer, Bootstrapping, Business, Business Development, Entrepreneurship, Startups, Uncategorized

Last Tuesday I started a new gig at yet another early-stage company.   The company is called BetterWorks, and we are located on 3rd Street Promenade (very close to where I live – this is always ideal when living the “startup” life).  I did not, of course, take on this new adventure solely due to location.   I was an immediate fan of the idea and business model, but was truly sold upon meeting with the founders.   After all, building a successful company is not about the idea, it is about the execution.   And the three founder of Betterworks have a long history of “crushing it.”  BW was founded by three serial entrepreneurs: Paige Craig – founder of The Lincoln Group and LA’s most prolific Angel Investor, Zao Yang – inventor of Farmville (sold to Zynga), and George Ishii -co- founder at Yammer and Geni.com.

The below is a ThisWeekInStartups clip of my former Docstoc CEO, Jason Nazar, talking with my current bossman, Paige Craig, about investment themes, startups, and Paige’s military background. Watch, listen and learn as this is a good one!

You are probably wondering what we do at this point.  I can’t share that yet, but look forward to posting more about our offering and our progress soon. For now, you can learn some info by checking out www.betterworks.com and following our blog.

BW is moving faster than any startup I have either worked at or with. Pretty exhilarating!  I have been moving at lightspeed since the second I walked in the door and I am loving every minute of it.  Speed is key in building a successful company, particularly in the tech space. In fact, it is a part of the 8 key drivers of the BW culture (TIP: if you do not have the defining points of your culture written down and shared with your employees, do so now! And while you’re at it read Delivering Happiness by Zappos’ CEO).

One last share- for those that think the early startup life is glamorous, check out the below photo.  That is our office – 4 people in 100 sq ft. room with cardboard tables and empty computer boxes for desks.  Nothing like a little sacrifice to make the reward of building a kickass company that much sweeter.

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