Monthly Archives: July 2012

Marissa Mayer – “Game On”

July 30, 2012 Business, Business Development, Entrepreneurship, Internet, Technology, Uncategorized, Women in Business

I, like most folks, was thrilled to learn that Marissa Mayer was chosen to be the next CEO of Yahoo!  And they chose her knowing she is pregnant. Go Yahoo!   Mayer, only 37,  is the youngest CEO in the Fortune 500. Go Marissa!

If anyone can bring Yahoo! back to prominence, it is Marissa Mayer. She is not only muy inteligente (she is an engineer who holds patents in Artificial Intelligence), she is young, hip, fashionable and feminine . The second half of that sentence may seem silly to point out, and even irrelevant, but it is absolutely NOT.  It is relevant to both  the “what to do with Yahoo!” conversation and the “how do we get more women into technology” discussion.

Let’s start with what to do with Yahoo!

Yahoo! has had 5 CEOs in 5 years.  Holy crap,!!   For years, it  has been a company in turmoil,  struggling with loss of talent and slowed growth.   BUT,  on any given day, Yahoo! has upwards of 20 million article views and, in any give month, 700 million people visit the site.   Though it will be a mighty challenge, the opportunity to reboot Yahoo! is HUGE.  So what should the company do?  I think the answer is to focus on WOMEN.  A nd who better to lead that charge than a pioneering woman in tech like Marissa Mayer?  I had some thoughts about this, and then I came across a spot-on post,  titled “Pink is the New Purple“, by Dave McClure.  Here are some highlights from his post:

“….  what if Marissa used Yahoo as a bully pulpit, to address the needs of a market that is roughly 50% or more of the global internet population? What if Yahoo began acquiring or partnering with properties specifically relevant to women, like Pinterest, ShoeDazzle, Gilt Groupe, BabyCenter, EcoMom, Oprah, ……Martha Stewart (or BritMorin.com),……?”

FashionTech / Fashion 2.0 / Social Commerce (whatever you want to call it) is crushing it right now.  There are tons of new online businesses aimed at girls/women/mothers that are generating a tremendous amount of traffic, revenue and profit.   And if they were not founded by women, they tend to have lots of female employees.  As a whipsmart businesswoman, a self-proclaimed online shop-aholic, and a mommy-to-be, I know Marissa has gotta be all over this.   She has, in fact, angel invested in several of these companies, including OneKingsLane and  Brit Media.  Mayer is the leading “Woman on the Web” right now, and she has a kickass opportunity to partner with kickass businesses for women (that are often by women) and turn Yahoo! into the leading destination for “Women on the Web.”

Now let’s hop from the impact Marissa could have by focusing Yahoo! on women, and discuss the impact she is already having on helping to attract women to the tech industry.

Hardly a day goes by that I don’t come across an article that discusses the lack of women in technology.  Marissa was already a stand-out role model for this cause.  Now, as the youngest CEO in the Fortune 500, she is even more prominent.  And she is definitely not shy about using her status as a platform for encouraging young women to get into technology. Below is one of numerous quotes from Marissa on this topic.

‎”One of the things I care a lot about is helping to… show girls that you can be feminine, you can like the things that girls like, but you can also be really good at technology.”

Marissa Mayer is a hip and fashionable female that young women can relate to.  With women now making up over 50% of undergraduates,  lots of young girls will now look at Marissa and her accomplishments, and be more inclined to study math, science, and programming in pursuit of a powerhouse career in tech.

Go Marissa!

Hopefully Marissa is reading this (ahahahaha!), or, more likely, Dave McClure’s blog.  Ms. Mayer – you are the right woman, at the right time, and the right place to have a powerful impact on women (students, consumers, employees, founders) all over this world.  C’mon sista, you got this!  Us women are watching you eagerly!

 

 

Female Investors – “Ladies, we got this!”

July 26, 2012 Business, Entrepreneurship, Startups, Uncategorized, Venture Capital, Women in Business

Per usual these days, much is being written about the lack of women in tech and the difficulty for women to get funded. The always honest and entertaining Dave McClure (his 500 Startups blog is a must read) had some hard-hitting words this week in an article titled “Women in Tech: Put Your Money Where Your Mouth Is.” While I don’t agree with the entire piece, and the problem is much bigger than the lack of female investors, I do give kudos to Dave’s new project, Women Investors NOW.  WIN challenges women to publicly commit to invest a total of $15,000 in three start-ups over the next year. Per Dave, “I’d like to CHALLENGE every woman in tech who’s a) got a nice care, b) owns a nice house, or c) is making over $125K a year to start thinking of themselves as the next Ron Conway or Esther Dyson in the making and commit to investing in startups…”

I often talk (and write here) about the need for women to help women. And this is a GREAT way to do it. Once I get a few months of my new gig behind me (more on that soon!), I am totally up for this challenge – and I hope you are too.  Click here to learn more about the WIN Challenge.  Personally, I plan to be a force in the LA Angel Investing community.  There are definitely not enough women funding and advising companies in Silicon Beach.  Yet, there are a ton of  successful entrepreneurial women here.

Speaking of kickass chicks, I am adding Kirsten Green to my list.  Her female-only VC, Forerunner Ventures, announced is raised $40 million today.  How do you like that, Mr. McClure!  I had not heard of Forerunner before, but they already have a stellar portfolio that focuses on consumer facing ventures that are predominantly in the digital commerce space.  They have funded a number of companies I love, including Warby Parker, Birchbox and Chloe + Isabel.  Also, I went into online stalker mode on Kirsten and discovered she is married and has a kid.   This might upset all the authors/bloggers who took part in the “Women Can’t Have It All” meme a few weeks back.